Digital Transformation in Marketing Operations

Digital transformation has been influencing every single industry on Earth for the past several years. The digital transformation industry  is on track to become a $1,009 billion industry by 2025. That's double what it was worth at the end of 2020. 

But what is digital transformation, exactly? Let's find out!

We're going to delve into the emerging field of digital transformation and show you how our Aprimo tool can empower your experience-led transformation! 

How To Integrate Digital Transformation Into Your Marketing Strategy

We have passed a critical turning point in today's business world. The latest technological tools and trends are no longer optional if you hope to keep up and stay relevant in today's hyper-competitive business world. Failure to implement business innovations puts you at risk of falling behind your competition. 

Already, 57% of digital marketers feel overwhelmed with the marketing data they need to process. The amount of data will only keep getting more extreme as the world around us continues to generate and aggregate valuable information from every sector of the customer's life. 

Digital transformation is the catch-all term for transitioning your business into the digital realm. This includes everything from eCommerce to rich customer data. 

Troubles begin to arise when business owners get in over their level of technical expertise. Not every successful business person is also an expert coder or information architect. 

This also raises a secondary question that may be even more pertinent for digital marketers. Where are you supposed to find the time to undertake extensive, time-consuming technical upgrades. That's not even mentioning the time it takes to keep up with the latest tech trends. 

The other main problem is that even the smallest mistake can be costly, depending on the organization's size.



To illustrate, let's examine a case study of how one of our customers has used the Aprimo tool to manage their digital transformation. .

Aprimo Case Study #1: Global Financial Firm 

Finance may be one of the most technically demanding industries out there. Security is of the essence, for one thing when you're dealing with other people's money. Depending on the sector, some of those who control the purse strings may be stuck in outdated ways of thinking and doing business. 

Consider this global financial enterprise. First of all, they're a sprawling, extensive global corporation. They're dealing with over 9,000 employees on several different continents. 

Despite this sprawling scope, their business practices remained startlingly old-fashion. They were still communicating between offices using paper mail, for starters. They were relying on printed marketing materials for their pipeline of new leads, as well. 

This way of doing business was already outdated and old-fashioned by the early 1960s. That's practically the Stone Age in terms of how far we've come with digital marketing. 

This global financial enterprise used the Aprimo tool and our Aprimo product consulting service to bring all of their business practices into one central, consolidated space. 

Not only did this greatly speed up and enhance their business processes, but it also allowed them to save money in all manner of unexpected ways. Altogether, they were able to save over $25 million annually using digital transformation tools. not even mentioning the time it takes to keep up with the latest tech trends. 

Challenges To Digital Transformation 

The ways that we conduct business and handle marketing have changed drastically in the last 20 years. The way we do business has stayed mostly unchanged since the dawn of history, however. 

Think about a drop shipping business, for instance. Once upon a time, you made a thing and then sold said thing. Now, you can have whole businesses where you never even touch the product. 

Or think about the segmented aspect of traditional business. The marketing department was a whole separate department from the sales team. Both were completely isolated from the C-Suite. 

This is a horribly inefficient way to handle business. It's also terrible for productivity and company morale. 

This means that setting your business up for digital success requires a whole paradigm shift. It requires thinking holistically rather than individual components. It takes a bit of getting used to when you're first starting, which is where our Aprimo tool comes into play.

Security is another one of the big challenges facing digital transformation. Consider automation, for example. While the idea of turning our entire business over to a machine may sound appealing but the reality could be far more frightening. You need to have a failsafe in place to make sure that your digital assets are protected. 

That's where a dedicated tool like Aprimo comes in. It's built for these applications. Every step has been taken to ensure your organization will be protected so you can focus on growing your business!

Quality digital tools let you make the most of the latest tech with a clear conscience.

There's no putting the digital marketing genie back in the bottle. Things are only going to keep getting faster and more competitive. Digital transformation ensures that your business will continue to thrive, no matter what. 

Your employees will be happier and more productive, as well. Digital transformation sets your whole company to work smart as well as hard! 

Are You Ready For Digital Transformation Services?

At voolama, it is our passion to help businesses thrive in today's competitive business world. Things are only going to keep getting faster and more intense as the years tick on.

If you are ready to find out how the Aprimo tool can facilitate your digital transformation, get in touch with us today and let us know how to help.