Why Digital Transformation Should Be Your Number One Priority

Dean Brown • August 11, 2021

The world of business is shifting under our feet

The trend towards fully digitally-enabled businesses has only been accelerated by this global pandemic and it’s never been more important to make sure that you’re on the cutting-edge.  Regardless of what industry you’re in, or what size your business is – your digital capabilities are going to make or break your operations.


We’ve seen a whole new generation of start-ups being born with a digital-first mindset and by leveraging the rapid technological advancements of the past decade, they are challenging the status quo of old.  Those companies that don’t adapt are going to be left behind.

chart showing Time and difficulty expectations for leading digital priorities of chief financial officers (CFOs) worldwide in 2021

Here are some principles inherent in effective digital transformation that you should be thinking about:

Automation 🤖

We now have the technology to take almost any routine process and automate it to some extent.  This is an incredibly powerful thing to do because it removes the human error and frees up your human resources to work on higher-value tasks.  This redeployment of labor allows your business to step into the next level, handing off those tasks that are more efficiently done by computers anyway.


Scale 🌎

The digital landscape allows for far greater scaling capabilities than was previously possible.  Instead of being limited by resources and geography, a company that has gone through sufficient digital transformation has the opportunity to operate in a much wider context and at a bigger scale, for much cheaper.  This leverage is mind-blowing because all of a sudden, your investments go way further than they once did.


Precision 🎯

When you get your digital transformation right, you are able to be much more focused and precise than you once were, because you are letting data drive your decisions.  This is especially the case with your marketing operations, where a well-executed digital strategy allows you to narrow down your buyer persona and target them specifically.  This means that your marketing budget is much more aligned with key revenue generation, and you can get that flywheel turning in no time.


Adaptability 😀

The companies that are going to thrive in this new era are those that are agile enough to adapt to fast-changing consumer landscapes.  When your company takes its digital transformation seriously and builds a business on the right foundations, it enables a tremendous level of flexibility and adaptability to handle whatever comes your way.


Those are just a few of the principles of digital transformation that make it an absolute non-negotiable if you are going to remain relevant as an organization.  Here at voolama, we work with a range of clients to help bring these strategies to life.  Our consulting services are designed to get to the heart of what makes your business tick and get you on the path towards a digital future that can take you the next level.  We’ve seen the good, the bad, and the ugly – and can bring our vast expertise to your company and help you get to where you need to go.


If this sounds like something that you should be considering, we’d love to hear from you. 


Contact us today and let’s see how we can help!

Want More Information?

Get in touch, we would love to spend some time talking about your needs and showing how voolama can provide value.

Contact Us

someone typing on keyboard

A Framework for Digital Transformation

By Dean Brown • October 11, 2021
Most businesses today have already made the digital transformation journey, If you are ready to take the next step towards digitization, contact us.
People at a computer being shown how something works

Change Management and Digital Transformation

By voolama • October 10, 2021
Are you looking for change management solutions? Read on to find out how the Aprimo tool may be able to help you out today.
person looking at an ipad

Digital Transformation is changing. Here's what comes next!

By Dean Brown • October 3, 2021
IT leaders are in a strong position after digital initiatives saved many businesses. But now, what businesses are asking for is evolving again. Digital Transformation has helped companies become more flexible and resilient in the face of worldwide recession, leaving the more digitally mature among them better placed to prosper in the post-pandemic era . After years of being promoted, piloted and implemented with varying degrees of urgency and success in organizations, digital transformation enabled a rapid pivot to remote working and put the digitization of business processes, including customer and employee experience ( CX and EX ), to a serious stress test. In its IT Spending & Staffing Benchmarks 2021/22 report, market research firm Computer Economics described technology's role in the rapid recovery from the pandemic as "nothing short of a miracle". Digital transformation passed the test, it seems. Going forward, Computer Economics suggested that the "low-hanging fruit" in cloud migration is now picked and that "We are now in the stage of digital transformation where we are not just replacing existing tools -- we are now enhancing them." In this article we'll examine where digital transformation is likely to go next. What the analysts say ... Towards the end of 2020, in the grip of the pandemic and with vaccine deployment still to come, IDC published its predictions for digital transformation (DX) for 2021 and beyond.  The headline prediction was that direct DX investment will total over $6.8 trillion between 2020 and 2023 -- a compound annual growth rate (CAGR) of 15.5%. IDC says that that translates into nearly two-thirds (65%) of global GDP being digitalized by 2022. By 'digitalized', the analyst firm means "the inherent value that digital brings to existing products and additional digital services that companies might offer," explained Bob Parker, senior vice president at IDC, in an accompanying webcast . "This is why digital transformation is really a CEO priority -- more so than a CIO priority," Parker added.
Agile arranged post it notes on a desk

Agile Software Development

By Dean Brown • October 2, 2021
In software development , agile (sometimes written Agile) is a set of practices intended to improve the effectiveness of software development professionals, teams, and organizations. It involves discovering requirements and developing solutions through the collaborative effort of self-organizing and cross-functional teams and their customer(s) / end user(s) . It advocates adaptive planning, evolutionary development, early delivery, and continual improvement , and it encourages flexible responses to changes in requirements, resource availability, and understanding of the problems to be solved. It was popularized by the 2001 Manifesto for Agile Software Development . The values and principles exposed in this manifesto were derived from and underpin a broad range of software development frameworks , including Scrum and Kanban . While there is much anecdotal evidence that adopting agile practices and values improves the effectiveness of software professionals, teams and organizations, the empirical evidence is mixed and hard to find.
marketer happy with changes to their tools

Digital Transformation in Marketing Operations

By Dean Brown • August 10, 2021
Digital transformation has been influencing every single industry on Earth for the past several years. The digital transformation industry is on track to become a $1,009 billion industry by 2025. That's double what it was worth at the end of 2020.
Share by: