A Framework for Digital Transformation

Dean Brown • October 11, 2021

Most businesses today have already completed some form of digital transformation journey. If you are ready to take the next step on your journey, read on.


What is Digital Transformation?

Digital transformation is making the switch from traditional manual operations to digital automated solutions. Streamlining business operations is key to improving your organization's workflow. If you are still using outdated technical processes and performing manual administrative duties, you are wasting time.


Get in on the latest technology updates to improve efficiency throughout your organization. Rethink your processes by implementing innovative technology like automation and SaaS into your technique, cultivating a well-maintained technology stack for enhanced operations. If you are ready to rethink your capabilities and implement change, we can help with digital transformation initiatives that will save you time and money so your business will grow and thrive. 

What We Do

Consulting & Strategy

We have over 23 years of experience in finance and marketing services. Using our keen sense of strategy and consulting solutions, we helped many major global enterprises and we can help your business too.


Digital Transformation Services

Re-imagine outdated tools and technical processes, and automate manual workflows with new SaaS-based solutions that are future-proof, and built around a well-structured technology stack. 


Digital Workflow

We utilize SaaS-based tools to improve your organization’s workflow efficiency, which is the most important part of any digital transformation effort. Our team of experts also helps you integrate digital tools into your existing operations, to bring change that enhances operations without disrupting solutions that work.


Change Management

We are experts in change management and worked with many large corporations to introduce new technologies that support digital processes. We use strategic workflow tools that help with agile training development and more. 


Enterprise Consulting & Strategy

Our digital transformation agency provides tactical consulting services to C-suite stakeholders and business leaders everywhere to effectively implement digital transformations such as change management, digital workflow solutions, and cost reduction strategies. With a focus on helping senior decision-makers to leverage digital technologies and innovation at granular and system-wide levels.


How It Works

We help financial service organizations transform their marketing operations through transformative digital marketing strategies following these steps.


1. Digital Vision and Strategy

We develop a business strategy and digital vision aligned with your organization, using a digital framework to guide us through the development of new work levels.


2. Digital Maturity Assessment

The next step in the digital transformation process is to run a digital assessment to learn where your business stands today on digital maturity.


3. Customer Journey Mapping

With our digital transformation strategy and framework at play, we arrange a customer journey map that involves 5 phases of a customer lifecycle including advocacy and awareness. This helps to identify what’s most important to your customers.  


4. Your Transformation Roadmap

We base the next steps on business priorities to help build a foundation for your digital transformation roadmap using customer journey mapping and digital maturity assessments.


5. Implement, Review, Enhance

One thing to keep in mind about digital transformation is that it’s an ongoing process. After implementing your roadmap details, you will need to spend time reviewing data, making improvements, and staying updated with technology and industry norms.


What is Aprimo?

Aprimo’s SaaS work and digital asset management (DAM) solutions provide your teams with the power to create, share engagement, and manage customer experiences more efficiently in every channel. The Aprimo DAM platform is extremely user-friendly and effective for executing brand management and implementing hassle-free marketing strategies.


voolama used Aprimo technical resource tools to explore ways of expanding base product functionality using an arsenal of available APIs. This valuable discovery helped save a great deal of money in costly customizations. We also assisted major businesses experience-Led Transformation utilizing Aprimo combined with our expertise.


Complete the form below to find out more.


Want More Information?

Get in touch, we would love to spend some time talking about your needs and showing how voolama can provide value.

Contact Us

People at a computer being shown how something works

Change Management and Digital Transformation

By voolama • October 10, 2021
Are you looking for change management solutions? Read on to find out how the Aprimo tool may be able to help you out today.
person looking at an ipad

Digital Transformation is changing. Here's what comes next!

By Dean Brown • October 3, 2021
IT leaders are in a strong position after digital initiatives saved many businesses. But now, what businesses are asking for is evolving again. Digital Transformation has helped companies become more flexible and resilient in the face of worldwide recession, leaving the more digitally mature among them better placed to prosper in the post-pandemic era . After years of being promoted, piloted and implemented with varying degrees of urgency and success in organizations, digital transformation enabled a rapid pivot to remote working and put the digitization of business processes, including customer and employee experience ( CX and EX ), to a serious stress test. In its IT Spending & Staffing Benchmarks 2021/22 report, market research firm Computer Economics described technology's role in the rapid recovery from the pandemic as "nothing short of a miracle". Digital transformation passed the test, it seems. Going forward, Computer Economics suggested that the "low-hanging fruit" in cloud migration is now picked and that "We are now in the stage of digital transformation where we are not just replacing existing tools -- we are now enhancing them." In this article we'll examine where digital transformation is likely to go next. What the analysts say ... Towards the end of 2020, in the grip of the pandemic and with vaccine deployment still to come, IDC published its predictions for digital transformation (DX) for 2021 and beyond.  The headline prediction was that direct DX investment will total over $6.8 trillion between 2020 and 2023 -- a compound annual growth rate (CAGR) of 15.5%. IDC says that that translates into nearly two-thirds (65%) of global GDP being digitalized by 2022. By 'digitalized', the analyst firm means "the inherent value that digital brings to existing products and additional digital services that companies might offer," explained Bob Parker, senior vice president at IDC, in an accompanying webcast . "This is why digital transformation is really a CEO priority -- more so than a CIO priority," Parker added.
Agile arranged post it notes on a desk

Agile Software Development

By Dean Brown • October 2, 2021
In software development , agile (sometimes written Agile) is a set of practices intended to improve the effectiveness of software development professionals, teams, and organizations. It involves discovering requirements and developing solutions through the collaborative effort of self-organizing and cross-functional teams and their customer(s) / end user(s) . It advocates adaptive planning, evolutionary development, early delivery, and continual improvement , and it encourages flexible responses to changes in requirements, resource availability, and understanding of the problems to be solved. It was popularized by the 2001 Manifesto for Agile Software Development . The values and principles exposed in this manifesto were derived from and underpin a broad range of software development frameworks , including Scrum and Kanban . While there is much anecdotal evidence that adopting agile practices and values improves the effectiveness of software professionals, teams and organizations, the empirical evidence is mixed and hard to find.
sign on wall stating: this is the sign you have been waiting for

Why Digital Transformation Should Be Your Number One Priority

By Dean Brown • August 11, 2021
The trend towards fully digitally-enabled businesses has only been accelerated by this global pandemic and it’s never been more important to make sure that you’re on the cutting-edge. Regardless of what industry you’re in, or what size your business is – your digital capabilities are going to make or break your operations.
marketer happy with changes to their tools

Digital Transformation in Marketing Operations

By Dean Brown • August 10, 2021
Digital transformation has been influencing every single industry on Earth for the past several years. The digital transformation industry is on track to become a $1,009 billion industry by 2025. That's double what it was worth at the end of 2020.
Share by: