A Framework for Digital Transformation

Dean Brown • October 11, 2021

Most businesses today have already completed some form of digital transformation journey. If you are ready to take the next step on your journey, read on.


What is Digital Transformation?

Digital transformation is making the switch from traditional manual operations to digital automated solutions. Streamlining business operations is key to improving your organization's workflow. If you are still using outdated technical processes and performing manual administrative duties, you are wasting time.


Get in on the latest technology updates to improve efficiency throughout your organization. Rethink your processes by implementing innovative technology like automation and SaaS into your technique, cultivating a well-maintained technology stack for enhanced operations. If you are ready to rethink your capabilities and implement change, we can help with digital transformation initiatives that will save you time and money so your business will grow and thrive. 

What We Do

Consulting & Strategy

We have over 23 years of experience in finance and marketing services. Using our keen sense of strategy and consulting solutions, we helped many major global enterprises and we can help your business too.


Digital Transformation Services

Re-imagine outdated tools and technical processes, and automate manual workflows with new SaaS-based solutions that are future-proof, and built around a well-structured technology stack. 


Digital Workflow

We utilize SaaS-based tools to improve your organization’s workflow efficiency, which is the most important part of any digital transformation effort. Our team of experts also helps you integrate digital tools into your existing operations, to bring change that enhances operations without disrupting solutions that work.


Change Management

We are experts in change management and worked with many large corporations to introduce new technologies that support digital processes. We use strategic workflow tools that help with agile training development and more. 


Enterprise Consulting & Strategy

Our digital transformation agency provides tactical consulting services to C-suite stakeholders and business leaders everywhere to effectively implement digital transformations such as change management, digital workflow solutions, and cost reduction strategies. With a focus on helping senior decision-makers to leverage digital technologies and innovation at granular and system-wide levels.


How It Works

We help financial service organizations transform their marketing operations through transformative digital marketing strategies following these steps.


1. Digital Vision and Strategy

We develop a business strategy and digital vision aligned with your organization, using a digital framework to guide us through the development of new work levels.


2. Digital Maturity Assessment

The next step in the digital transformation process is to run a digital assessment to learn where your business stands today on digital maturity.


3. Customer Journey Mapping

With our digital transformation strategy and framework at play, we arrange a customer journey map that involves 5 phases of a customer lifecycle including advocacy and awareness. This helps to identify what’s most important to your customers.  


4. Your Transformation Roadmap

We base the next steps on business priorities to help build a foundation for your digital transformation roadmap using customer journey mapping and digital maturity assessments.


5. Implement, Review, Enhance

One thing to keep in mind about digital transformation is that it’s an ongoing process. After implementing your roadmap details, you will need to spend time reviewing data, making improvements, and staying updated with technology and industry norms.


What is Aprimo?

Aprimo’s SaaS work and digital asset management (DAM) solutions provide your teams with the power to create, share engagement, and manage customer experiences more efficiently in every channel. The Aprimo DAM platform is extremely user-friendly and effective for executing brand management and implementing hassle-free marketing strategies.


voolama used Aprimo technical resource tools to explore ways of expanding base product functionality using an arsenal of available APIs. This valuable discovery helped save a great deal of money in costly customizations. We also assisted major businesses experience-Led Transformation utilizing Aprimo combined with our expertise.


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Want More Information?

Get in touch, we would love to spend some time talking about your needs and showing how voolama can provide value.

Contact Us

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