Digital Asset Management: Working Smarter With the Aprimo DAM Tool

Did you know that the Digital Asset Management (DAM) industry is set to grow by nearly 20% in the next few years? You might be wondering what all the fuss is about, but DAM tools like the Aprimo DAM help create an efficient workflow process. 

Many industries such as Finance. Higher Education, Real Estate, Pharma, and Technology use DAM tools to organize their media assets. 

Keep reading to learn more about the Aprimo DAM and how it could benefit your business.

First off, let's tackle what DAM actually is. A digital asset management (DAM) solution includes many exciting features that can help you and your team succeed. 

These features include:

• Storage
• Organization
• Management
• Accessibility
• Distribution

The features of the best DAM tools allow you to manage your digital asset with a clear overview. 

Types of Digital Assets

Digital assets include a plethora of different categories. But, in reality, it comes down to what industry you and your team specialize in. Let's look at a few examples.

An architect agency's digital assets include CAD files that contain blueprints and designs of the buildings of their commissions, while a photographer's assets are their photos and portfolio. Many lawyers prefer paper-free offices now; a law firm may use it to digitalize their case files.

As you can see, there are plenty of ways to utilize DAM tools, and the possibilities are endless.

How Does DAM Work?

There are a few different steps to using DAM systems and some of the examples where the Aprimo DAM can help.

First, you need to create the digital assets you wish to store. You can use create content in digital format, text scanning, or audio recording. Aprimo has plugins that allow you to connect straight to your Adobe Cloud created content.  

Secondly, you will need to implement an indexing system. This is often achieved by tagging different categories, called metadata tags. They summarize the details of an asset for easy location. 

Third, the indexed data becomes accessible and becomes part of the workflow process. This means that it is ready to be used by you and your team. Either by selling the assets, as a photographer or architect would, or edit and access the assets to aid in further use.

When assets are edited, you will need to add version control to your process. This means that when a client likes the product but requires a few customization changes, you will then create and index that file.

However, it is important to note that version control needs to make sense. Categorize each file with its parent file, for example, if you need to return to the original.

You can set permissions as well to protect your assets. Not everyone in your team should have access to the assets that generate the profits of your company.

How Can It Help You?

The digital world is expanding each minute. If you are reading this, you are likely looking for a solution to organize your assets. Many industries can benefit from DAM systems.

Aprimo specializes in, and customizes several management systems for different industries. In all of these industries, productivity, planning, and protection are essential to the business's success. 

Let's take a look at the Finance industry and how it can benefit financial institutions. 

As a financial institution, most of your assets nowadays are online. These include banking, wealth and asset management, and insurance. Therefore, each of your clients needs a profile that includes the information, details, and services they use. 

If you do not have a DAM system in place, you can quickly lose track of the valuable information that should be secure. With a system like the Aprimo DAM, you can access the information fast, set permissions on who can access what, and protect your clients from identity theft. 

This is the same for each industry that owns digital assets. It will lead to productivity, protection, higher morale, and professional services.

Why Choose the Aprimo Tool?

Aprimo has an excellent reputation with many large companies such as AT&T, Bank of America, and Ubisoft. These companies have a large database of assets and use Aprimo's consulting to manage their assets. 

Case Studies

We have put together several persuasive reasons why Aprimo APIs may be the best fit for your company.

Our case studies show that the Aprimo tools are an effective way to bring organization to your team. Aprimo adds functionality and reduces unnecessary work, leading to more productivity, happier clients, and higher morale. 

In other case studies, we show how we used Aprimo to update old software, slow interfaces, and all within our client's budget. As a result, the client received a higher functionality in software and can now save money moving forward.

Other Benefits

Aprimo is a leader in their industry because of the continuous support they offer to their clients. In addition, since the software has a learning curve, they offer an academy allowing you and your team to learn the ins and outs of the program. 

You can also integrate software that you are currently using with Aprimo. They partner with programs such as Salesforce, Adobe, and Slack so that your team can use these excellent tools within the system.

Aprimo has many other benefits such as:

• Security
• Automated workflow
• Constant updates
• Flexibility
• And much more!

If you are unsure, you can contact us for a demo of their program and look around to see if it works for your company. 

Start Using DAM Systems Today

If you are in the financing sector, using the Aprimo tool can greatly benefit your institution. We work together with Aprimo to offer the best services for your Digital Asset Management systems. 

You can book a free consultation today and speak with one of our experts to set your company on the right track in the organization of your digital assets.

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