Demystifying Agile Marketing for Financial Services

Most businesses today have already made the digital transformation journey, If you are ready to take the next step towards digitization, contact us.

Are you looking for change management solutions? Read on to find out how the Aprimo tool may be able to help you out today.

IT leaders are in a strong position after digital initiatives saved many businesses. But now, what businesses are asking for is evolving again. Digital Transformation has helped companies become more flexible and resilient in the face of worldwide recession, leaving the more digitally mature among them better placed to prosper in the post-pandemic era . After years of being promoted, piloted and implemented with varying degrees of urgency and success in organizations, digital transformation enabled a rapid pivot to remote working and put the digitization of business processes, including customer and employee experience ( CX and EX ), to a serious stress test. In its IT Spending & Staffing Benchmarks 2021/22 report, market research firm Computer Economics described technology's role in the rapid recovery from the pandemic as "nothing short of a miracle". Digital transformation passed the test, it seems. Going forward, Computer Economics suggested that the "low-hanging fruit" in cloud migration is now picked and that "We are now in the stage of digital transformation where we are not just replacing existing tools -- we are now enhancing them." In this article we'll examine where digital transformation is likely to go next. What the analysts say ... Towards the end of 2020, in the grip of the pandemic and with vaccine deployment still to come, IDC published its predictions for digital transformation (DX) for 2021 and beyond.  The headline prediction was that direct DX investment will total over $6.8 trillion between 2020 and 2023 -- a compound annual growth rate (CAGR) of 15.5%. IDC says that that translates into nearly two-thirds (65%) of global GDP being digitalized by 2022. By 'digitalized', the analyst firm means "the inherent value that digital brings to existing products and additional digital services that companies might offer," explained Bob Parker, senior vice president at IDC, in an accompanying webcast . "This is why digital transformation is really a CEO priority -- more so than a CIO priority," Parker added.

In software development , agile (sometimes written Agile) is a set of practices intended to improve the effectiveness of software development professionals, teams, and organizations. It involves discovering requirements and developing solutions through the collaborative effort of self-organizing and cross-functional teams and their customer(s) / end user(s) . It advocates adaptive planning, evolutionary development, early delivery, and continual improvement , and it encourages flexible responses to changes in requirements, resource availability, and understanding of the problems to be solved. It was popularized by the 2001 Manifesto for Agile Software Development . The values and principles exposed in this manifesto were derived from and underpin a broad range of software development frameworks , including Scrum and Kanban . While there is much anecdotal evidence that adopting agile practices and values improves the effectiveness of software professionals, teams and organizations, the empirical evidence is mixed and hard to find.

The trend towards fully digitally-enabled businesses has only been accelerated by this global pandemic and it’s never been more important to make sure that you’re on the cutting-edge. Regardless of what industry you’re in, or what size your business is – your digital capabilities are going to make or break your operations.