What Is Digital Transformation?

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What Is Digital Transformation?

If you’ve read through our website, you’ll have seen “digital transformation” sprinkled liberally throughout our copy. Not without reason. We’re digital transformation experts. But...what exactly is digital transformation? Is it an idea? A mindset? An actual process? Well, it’s all of these. Strictly speaking, digital transformation is the integration and incorporation of digital technologies into a business's operations. Yet, successful digital transformation requires much more than just knowledge of what digital transformation is. 

Digital Transformation Is An Idea

First and foremost, digital transformation is an idea that your company must accept and fully commit to. If your entire organization is not aligned with the vision your transformation is striving to realize, then the entire process is at jeopardy. When a company realizes it wants to undergo digital transformation, it needs to put in work on the front end to fully sell the idea to itself.

Digital Transformation Is A Mindset

Once your organization is on board, a mindshift change has to occur. Pearl clutching and sentimentality about the “way things used to be done” are the biggest roadblocks to successful implementation. Company-wide meetings and training are important, but the most crucial factor is whether or not C-suite leadership has bought into the mindset required of digital transformation. The technologies of change have to come from the bottom up, but the culture of change has to come from the top down. Leaders of all stripes need to become digital transformation evangelists.

Digital Transformation Is A Process

Finally, digital transformation is an actual physical process in which old digital technologies are replaced with better, more efficient ones. Figuring out which technologies to replace and what to replace them with can be a tremendous challenge. That’s without even mentioning implementation! Luckily, here at voolama, we’re digital transformation experts.