Boutique Digital Transformation Consultancy for Corporate Marketing Operations Teams.

Featured Case Studies

See how our experience has helped Marketing Operations teams around the world 🌎.

Implementing Aprimo Image

We helped this business of 100,000+ employees transform the process by which their marketers created and managed campaigns. We utilized our Aprimo consulting expertise to help implement the new cloud version of Aprimo, and vastly improve both administrator and marketer UX of the tool. 


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Aprimo Image

This global investment management firm needed help connecting their Aprimo routing and review workflow directly to the FINRA regulator to eliminate redundant manual processes, save time and lessen risk. We helped them win back time that their employees could use to prioritize more urgent tasks with our Aprimo consulting expertise.


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Aprimo Image

Not all tools deliver the overall capabilities you need. voolama was able to partner with Aprimo technical resources to explore how base product functionality could be expanded by utilizing an already growing library of available APIs. This was a valuable discovery and one that saved a lot of money in costly customizations. 

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Where We Gained Our Experience

Featured Blog Posts

See our most recent blog posts from voolama.

people joining hands in agreement
By voolama 20 Oct, 2021
The Aprimo tool can help boost productivity and inspire innovation. We explain 5 key benefits to consider with advice on how to get started in this guide.
By voolama 18 Oct, 2021
An efficient yet productive workflow is the key to digital transformation and digital marketing. Learn how the Aprimo tool can help here.
speech bubble with the word Branding
By voolama 13 Oct, 2021
Have you heard of Aprimo and are wondering what an Aprimo tool can do to help your brand? Read on and learn more about it here.
someone typing on keyboard
By Dean Brown 11 Oct, 2021
Most businesses today have already made the digital transformation journey, If you are ready to take the next step towards digitization, contact us.
People at a computer being shown how something works
By voolama 10 Oct, 2021
Are you looking for change management solutions? Read on to find out how the Aprimo tool may be able to help you out today.
person looking at an ipad
By Dean Brown 03 Oct, 2021
IT leaders are in a strong position after digital initiatives saved many businesses. But now, what businesses are asking for is evolving again. Digital Transformation has helped companies become more flexible and resilient in the face of worldwide recession, leaving the more digitally mature among them better placed to prosper in the post-pandemic era . After years of being promoted, piloted and implemented with varying degrees of urgency and success in organizations, digital transformation enabled a rapid pivot to remote working and put the digitization of business processes, including customer and employee experience ( CX and EX ), to a serious stress test. In its IT Spending & Staffing Benchmarks 2021/22 report, market research firm Computer Economics described technology's role in the rapid recovery from the pandemic as "nothing short of a miracle". Digital transformation passed the test, it seems. Going forward, Computer Economics suggested that the "low-hanging fruit" in cloud migration is now picked and that "We are now in the stage of digital transformation where we are not just replacing existing tools -- we are now enhancing them." In this article we'll examine where digital transformation is likely to go next. What the analysts say ... Towards the end of 2020, in the grip of the pandemic and with vaccine deployment still to come, IDC published its predictions for digital transformation (DX) for 2021 and beyond.  The headline prediction was that direct DX investment will total over $6.8 trillion between 2020 and 2023 -- a compound annual growth rate (CAGR) of 15.5%. IDC says that that translates into nearly two-thirds (65%) of global GDP being digitalized by 2022. By 'digitalized', the analyst firm means "the inherent value that digital brings to existing products and additional digital services that companies might offer," explained Bob Parker, senior vice president at IDC, in an accompanying webcast . "This is why digital transformation is really a CEO priority -- more so than a CIO priority," Parker added.
Agile arranged post it notes on a desk
By Dean Brown 02 Oct, 2021
In software development , agile (sometimes written Agile) is a set of practices intended to improve the effectiveness of software development professionals, teams, and organizations. It involves discovering requirements and developing solutions through the collaborative effort of self-organizing and cross-functional teams and their customer(s) / end user(s) . It advocates adaptive planning, evolutionary development, early delivery, and continual improvement , and it encourages flexible responses to changes in requirements, resource availability, and understanding of the problems to be solved. It was popularized by the 2001 Manifesto for Agile Software Development . The values and principles exposed in this manifesto were derived from and underpin a broad range of software development frameworks , including Scrum and Kanban . While there is much anecdotal evidence that adopting agile practices and values improves the effectiveness of software professionals, teams and organizations, the empirical evidence is mixed and hard to find.
By Dean Brown 30 Sep, 2021
Move away from an on-premise solution to save money and improve technology. Read: Upgrading a big bank from on-premise to cloud SaaS-based Aprimo.
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Change Is On the Horizon: The world will transform more in the next 10 years than it has in the last 100.


Are you prepared?

How We Think

At voolama We Target the Right Tech for Your People. #prepare


Digital transformation is a must for companies looking to thrive in the digital age. But what is it? When your company undergoes a digital transformation, it reimagines its technological footprint by replacing old-tech and automating formerly manual processes.


Static in-house systems are rapidly becoming a thing of the past. Living systems are what will drive business into the 21st century. 


We help your business harness the power of intelligent, SaaS-based organizational structures. A new way of doing business requires a new way of
thinking about business.


True transformation means changing your company from the inside out, including the prevailing culture surrounding technology. 


It’s not always easy. Change can produce churn. We’ve seen companies unprepared for the realities of digital transformation lose their way.


Luckily, this doesn’t need to be the case. With a structured plan and clear goals, digital transformation can feel effortless. Plus, voolama is here to offer a guiding hand.


Consulting & Strategy

Low Code/No Code Future of Marketing Operations. #prepare


Tools like those provided by Aprimo are classified at low code/no code as they can be deployed relatively easy without the need for people to know specific code language. These tools can help you manage your campaign process from ideation through completion and reporting. There are many benefits of deploying a tool like Aprimo which include:


  • Improved Agility, pivot quickly and make changes in urgent situations
  • Decreased costs, reduced IT spend on SaaS based tools is driving savings
  • Higher productivity, less red-tape, easier to manage interface
  • Better customer experience, internal and external customers enjoy a more holistic process
  • Effective risk management, with the ability to satisfy FINRA WORM compliance needs
  • FASTER transformation, time-to-market is critical to all businesses


Want to find out more about the Aprimo tool and its Low Code/No Code abilities? We have experience building and deploying Aprimo products to Financial Services customers all over the world.


Contact us for more information →


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Proud to be registered diverse supplier. #pride


We are proud of our membership to the National LGBT Chamber of Commerce. Diversity matters, and as a business, its built into our core and at the forefront of everything we do. To find out more about the chamber please click here→


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